In 2023, Mirai Moriyama has been chosen by Peugeot to embody the Brand in Japan. A renowned dancer, actor and performer, he expresses his creativity with captivating diversity. For the artist, it's a real honor to be associated with a Brand he defines as both futuristic and wild. Enter the world of an ambassador who virtuously combines present and tradition, Allure and Emotion.

Born in 1984 in Kobe, Japan, Mirai Moriyama began learning to dance at the age of 5. At 15, he made his full-fledged stage debut in Amon Miyamoto's musical Boys Time. In 2004, he starred in Isao Yukisada's Crying Out Love in the Center of the World, and was awarded the Blue Ribbon awards, Best Newcomer.

He went on to play a wide variety of roles in film, television and theater, receiving numerous awards. Mirai Moriyama is also involved in other art forms, notably dance and performance. His versatility and commitment to his craft have earned him a solid reputation in the Japanese entertainment industry.

For Mirai Moriyama, representing Peugeot in Japan is a rare opportunity. "Being the ambassador of such a Brand is humbling for me. Although Peugeot is French, it is present all over the world, and I have great admiration for companies that develop on a global scale. In Japan, Peugeot is seen as a very ‘cool’ brand, full of Allure. It is renowned for its designs that are not only futuristic, but also wild and interesting."

A collaboration that is also highly enriching from a personal point of view, according to the artist. "I think that by immersing myself in different cultures and interacting with people from different countries, I can understand myself better and continue to grow."

Above all, the artist seeks a connection, a bond with his audience. "I'm not so much drawn to shows where the relationship boils down to watching and being watched. I see the show as an experience that goes hand in hand with interaction. That way, we can generate emotions we've never felt before."

He also strives to capture the essence of the present through his art, while gracefully transcending tradition. "I draw inspiration from the contemporary, doing my utmost to preserve the elegance rooted in respect for the refined techniques and aesthetics that have spanned the ages. Achieving this delicate balance is a challenge, but a crucial one."

Mirai Moriyama has many upcoming projects, as an actor and in various other expressive activities, both in Japan and internationally. He also recently launched an artist residency program in Japan. Prospects for meetings and exchanges that delight Mirai Moriyama, who concludes: "I look forward to meeting you all somewhere in the world."